Factors Affecting Customer Retention Www Café †Free Samples

Question: Discuss about the Factors Affecting Customer Retention Www Caf. Answer: Introduction The following research proposal discusses the problems for the maintenance of the customers of WWW caf as it is facing a tough competition from the other well-built restaurants of the area. WWW caf built in the year 2016 is pure vegetarian caf with a very few handful members sustaining the production of the caf. The proposal will highlight some factors affecting the growth of customers in order to raise the frequency of clients revisit to the WWW caf. This research will be extremely important, as it will give an opportunity for the organization to come up with a decision to gain profit for its employees and establish it as a locally positioned food chain. Background and Scope of the Study The scope of this study about WWW caf located near the Centre Mall in New Zealand focuses at three main elements of the business for its promotional activities. The three main influencing factors for the business of WWW caf that will be discussed here are quality, consumer satisfaction and service quality offered by the caf. Although the three factors are interrelated with each other, the research will describe only the factors that are responsible for the retention of customers (Arts, 2014). However, the three factors together will boost the production of the business as a superior quality food bring satisfaction to the customer which in turn will help in retaining the customers by WWW caf. The dining industry of New Zealand is one of the main sources of the growth of the economy of the nation. From a recent research, it has been estimated that more than 6 billion employees work in more than one lakh food industry. According to Restaurants and Cafes (2017), it has been observed that more than 3 lakh people visit the restaurant sector in and there are more than one million take away orders every week. In spite of such numbers of facilities and weekend amenities, the success of WWW caf greatly depends on the flavor and preferences of clients who buy foodstuff or hot drink from the caf. The town being busy only on the weekends and in time of spring, which attracts tourists and students from across the world, is scarcely populated with only a population of more than 65000. The town due to some big restaurants and cafes, 90% of the small and medium food industry is facing number of difficulties to survive in the long run (Danesh, Nasab, Ling, 2012). Individuals from various backgrounds including students as well make it an attempt to meet at the coffee shops to interact on different personal and common issues. Coffee is also recommended to many individuals especially to old people for biological causes to prevent diseases like Parkinsons disease, dizziness, and eradication of rectal cancer. Coffee is also preferred by many individuals as it is said that coffee prevents various types of diabetes. On the other hand, the young generations like students from universities consume coffee to remain rejuvenated and focused for most of the times. This is the reason why a larg e number of students and professors of universities prefer coffee shops that remains open on 24*7 basis. Therefore, the revenue of the coffee shops is totally apprehensive with the service provided to the customers regarding quality of the food and service. Customer Retention and Customer Satisfaction According to the authors Shoemaker and Lewis (1999), customer retention is a term that arises in the market when the loyalty of old customers fetches new customers to adapt an outline of base of the customers that shows the regularity of the consumer and thus provides positive outcomes for the organizations (Al-Tit, 2015). Since every organizations future business profits depend upon the customers, it is the responsible of the managerial body of the organization to become attentive to the factors affecting retention of the customers. Therefore, the author Al-Tit (2015) had said that various researches have been studied on the common factors that affects the restaurant industries such as service quality, food quality and customer fulfillment (Kanta, Srivalli, 2014). Consumer Satisfaction for any business plays a pivotal role as it builds a better relationship of the customer with the business house. Consumer satisfaction can be measured at the end of each year when the statement of profit and loss is published. Consumer satisfaction mostly depends on the preference and choice of the products by the customers and their publicity of the product for its affinity to the customer. The purpose of this research aims at identifying the preferences and demands of the customers in order to operate on a wide range of products. According to the authors Khan and Afsheen (2012), traits of brand distinctiveness presented by a company establish the standard of customer satisfaction (Li,Ye, Law, 2013). Therefore, consumer satisfaction as opined by Malik and Ghaffor (2012), is defined as meeting the terms and expectations of the customers in terms of limitations associated with satisfaction. The following research proposal thus focuses on some of the features th at affect customer satisfaction like price, service, quality, ambiance and surroundings of the coffee shops and thus highlights the issues that may help the WWW caf to survive in a long-term production (Jahanshani et al., 2014) Research Questions From the above literature review about the customer retention and customer satisfaction, the research questions for the following research proposal will investigate the below questions as follows: 1) Does the engagement of local public can increase the sale of WWW? 2) What are the benefits of managing customer relationship in WWW restaurant? 3) What are the retention policies that can attract customers for the WWW restaurant resulting in the earnings of profit? Research Methodology The research methodology encompasses the different types of methods used during performing the research. Research methodology enables understanding of different varieties of methods implemented in the research. There are 3 types of research techniques- Exploratory, Descriptive and Hypothesis. The exploratory research is investigated when the investigator does not have any perfect knowledge of the research topic (Mithas, Krishnan, Fornell, 2013.) The descriptive research is performed with the support of advanced equipped technology and theory. Hypothesis research is performed on a based hypothesis to prove whether the hypothesis is correct or incorrect. In order to study this research, the descriptive method of research will be adopted. The relevant concepts that are discussed previously shall be taken into consideration at the time of conducting the investigation (Sukwadi, 2015). The research will accumulate data from the research questionnaires, as the sample of questions will be given to random numbers of customers who will visit the caf. The total set of samples will be divided into two halves. A half of it will be distributed to the local communal and the other half will be distributed to tourists and to the international students who visit the caf. This method will draw attention to the demographic features of the respondents and will bring into light the sectors where the caf needs to improve (Oliver, 2014). Project Implications, Ethical Approval and Feedback for the Participants of the Research This research will benefit the WWW caf organization, as the research will help the manager to guide his employees for a better satisfaction of the customers while delivering the reliable quality of service and food (Ryu, Lee, Gon ,2012). This monitoring will improve the present scenario and will bring more customers for the caf. In order to communicate the feedback with the interested parties and participants of the survey the caf can implement visual materials such as pamphlets, videos, verbal methods and digital media like social platforms. They can also take the approach of blog posts, press release and journals (Sukwadi, Yang, Fan, 2012). Ethical Approval Prior to the performance of the research, the ethical approval will be taken from the Departmental Ethics Officers. The interested participants will be provided with enough information to make a decision of their own as to whether to participate in research. It will be ensured that no coercion is made if any participant does not take part in the survey. It will be informed to the participants that their decision should be completely their own and no manipulation will be entertained (Zhao et al., 2012). Time Horizon (Gantt Chart) Timeline of the research The first week will be used in the assortment of the subject matter with the guidance of some tributary articles and records. In the course of this period, the investigator will collect the knowledge required for the chosen topic. The second week will be utilized for studying on the subject appropriately. This step will be followed by a relevant literature review performed by the investigator. In the third week, the researcher will arrange the design of the research and the method in which the investigation shall be performed. The primary data will be gathered in the fourth week. Within this period, the investigator will accumulate the secondary data and the primary data acquired in the step. During this week, the investigation will be able to mark suitable assumptions of the research conducted. Lastly, in the fifth week, the researcher will induce the penultimate conclusion of the research assignment. Self -Evaluation of the Research Proposal The entire research on the applied business helped me in many ways. The research highlighted the many new techniques of conducting the research. Although these researches have been taught in the class, a practical application of the research was a way more beneficial for students like me. However, while conducting the research I had to struggle with few difficulties. Quite a few numbers of the visitors and customers were not interested in the process and as a result, few questionnaires were incomplete and thus the data that were gained are on an average. Three major factors that are related to the customer retention are the quality and service of the food, satisfaction of the customers, and the conduct and approach of the employee of the organization. This research proposal will provide the organization to function effectively in the business and can sustain their existence in the total hospitality sector. References Al-Tit, A. A. (2015). 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